Cash In On Sin
Lucifer introduces a sin rewards card that rewards you for sinning.
Lucifer is a Netflix series starring the devil and is one of the network’s
biggest shows in the United States.
So when its final season was approaching, we promoted for it with the devil’s ways,
A sin rewards card to spend on the 7 deadly sins:
Gluttony, pride, lust, envy, greed, wrath and sloth.
Card design
Case Study
promo film
Recognition
2022 - One Show Awards - Shortlist
2022 - Webby Awards - Winner - Social Television and Film Category
2022 - Webby Awards - Honoree - Advertising, Media & PR Best Launch Category
Created at Mischief @ No Fixed Address with:
Co-Founder and Chief Creative Officer: Greg Hahn
Co-Founder and CEO: Dave LAFond
Partner and President: Kerry McKibbin
Partners and Executive Creative Directors: Bianca Guimaraes and Kevin Mulroy
Partner and head of development: Oliver McAteer
Chief Of Strategy: Jeff McCrory
Strategy Director: Jimmy George
Creative Director: Hunter Fine
Digital Creative director/Design: Victoria Di Valerio
Art Directors: Nod Mcfall and Marcus Lim
Copywriter: Hatem El Akad
Designer: Sabrina Saccente
Creative Technologists: Darrin Patey and Annie Tung
EVP Production: Will Dempster
Integrated Producer: Danielle Balanov
Video Editor: Kevin Tian
Group account Director: Alison Whisenant
Account Executive: Deven Sportelli
Production/Animation House: Lobo.cx
Vo Talent: Colin Cassidy