Fail epically
North Face helps people overcome fear of failure by rewarding them for failing.
The world only favors winners, making people grow up afraid of failure.
But the willingness to fail and its acceptance makes us achieve greater goals.
so To inspire people to go against their fear of failure,
North Face will sponsor anyone willing to try… and fail.
Case Study
Microsite
instead of endorsing the top athletes who won,
we will sponsor anyone willing to try, encouraging failure.
Sport Event Sponsorship
at major sports events - where only the top winners get the spotlight - we will reward
those who placed last by sponsoring them.
Social Media Promotion
we will showcase sponsored adventures on our social media to inspire others
with a swipe up option to learn about the trial and failed journey.
REcognition
Clio Sports - Bronze (Digital/Mobile Category)
Clio Sports - Bronze (Social Media Category)
New York Festivals - shortlist - Avant-Garde/Innovative
New York Festivals - shortlist - Positive world impact
New York Festivals - shortlist - digital/mobile
Applied Arts - winner
Nyx Marcom Awards - Gold
vega awards - gold
District 14 American Advertising Awards - Gold x 2
San Francisco addy’s - Gold x 2
Creativity awards - Silver x 3
graphis new talent annual - silver
muse creative awards - silver
District 14 American Advertising Awards - Silver
San Francisco addy’s - silver x 3
San Francisco addy’s - Bronze
The Drum Chip Shop Awards - Award Nomination
Communication arts - Interactive - shorltlist
creative conscience - shortlist
created with:
Valentina orjuela and Monica Andrade