Gang For Good

Over 10,000 women in the UK are in bad gangs, especially those aged 10-24.

So Nike introduced GANG for Good, the good gang made up of a loving

and supporting community that encourages women in the uk to

run away from bad gangs and run for a better future, so they could eventually run London.

film

one of our GANG for Good women - a bad gang survivor - is the main voice

of our film talking to other UK women.

she will be explaining what she has faced in the bad gangs of the UK.

To reach women safely, we disguised our invitation in hygiene products.

inside is a code that redirects them to the Nike+ app.

Once they scan the code, they Receive their free GANG For Good Shoes

so they could identify each other.

the GANG For Good community will be providing alerts, updates and directions

so they could steer away from bad gangs.

if something stops them, the safe word will get the police dispatched to their location.

new york festivals - Finalist - copywriting

new york festivals - shortlist - digital/mobile

new york festivals - shortlist - Film Craft/Video

new york festivals - shortlist - Positive world impact

new york festivals - shortlist - Film

Muse Creative Awards - Platinum

NYX Marcom awards - grand

Creativity awards - silver x 4

Vega Digital awards - Silver

Graphis New Talent Annual - silver

San Francisco Addy’s - Silver - Copywriting category

San Francisco Addy’s - Silver - digital creative technology category

San Francisco Addy’s - Silver - app Mobile or web-based category

San Francisco Addy’s - Silver - integrated advertising campaign category

San Francisco Addy’s - bronze - television category

Creative Conscience - highly commended

Communication arts interactive - shortlist

Ted Pedro, lee i and refaat rico