2019 - D&AD new blood yellow pencil

(The highest pencil awarded for this brief)

2019 - New York Festivals - Winner

2019 - Hermes Creative Awards - Platinum

2019 - Muse Creative Award - Silver

2019 - Creative Conscience - Silver

2019 - Creativity International Awards - bronze

Published on ads of the world

Problem:

The majority of fake news is produced in a small town in Macedonia named Veles (https://money.cnn.com/interactive/media/the-macedonia-story/)

Their fake news production was so strong and widespread they influenced the 2016 US election, and they’re still working on creating fake news for a greater impact on the 2020 elections.

Insight:

The Times & The Sunday Times offer an incredible diversity of opinion so that readers can understand the story from multiple viewpoints.

That sets it apart from any other newspaper and gives the it the positioning, credibility and strength to pursue social good.

They are also THE ONLY BRITISH NEWSPAPERS which can be used as evidence in the court of law.

credits:

hatem el akad - copywriter

Erica Yoshimura - Copywriter

Donghoon Lee - Art Director